Brand & Identity
Consider every customer touchpoint a brand opportunity that extends beyond your logo and identity system.
Meaningful Messaging
Attract, and keep, the right customers by being consistent and authentic to your brand mission and your core audience.
Concepts That Matter
Standing apart in a crowded marketplace takes work: idea development, strategic planning, research, and budgeting.
Changing the Way People Think About Fitness
With over 25% of deaths in the US caused by cardiovascular disease it's no secret that we need more effective ways to get healthier and be more active. PaceMaster stood apart from competitors by working nonstop to help as many people as possible live healthy and fit lives. My focus was creating brands and marketing strategies that helped our customers incorporate fitness into their lives like never before.
Empowering the World
Goal Zero makes products that give people power, light and a better experience away from the outlet, whether they are adventuring off-grid or wanting to stay powered up while in-between plugs. As Design Team Lead, I worked on strategy, integration and execution of all design activities.
Delight in the Details
Kilimanjaro Rifles handcrafts the finest full custom hunting rifles available. They asked OrangeRoc to develop a new brand that would accurately target their customers. My job was to direct and design brand projects including logo, website, collateral and trade show materials.
Informative Design
Bodhtree is a global hi-tech company that works with Fortune 500 firms and SEMs to streamline key business precesses with IT infrastructure solutions. Needless to say, their business offerings are complex and intricate. They hired OrangeRoc to create a brand that set them apart from the competition. My job was to manage and direct the brand development including logo, identity system and website. I also both commissioned and created illustrations.
